английский 20.01.2018 в 10.00 по Мск

30 i-exam ru вопросы оттуда,Прочитайте текст.
Choosing the right advertising for your product or service is really important. Here are some tips.
– Understand your customers. Find out who they are (their age, interests, lifestyle, income, buying habits). Find out what is the best way to reach them. Which newspapers do they read? Which TV programmes do they watch?
– What do you want your advertising to achieve? What is its purpose? Do you want to inform people about your product or service? Do you want them to buy it, or see it in a different way? What is its USP (unique selling point)?
– Keep your message simple and clear. Say just one thing, e.g. “This is new”, “This is better”, “This makes life easier”. Make sure you have a headline that is eye-catching. Make sure the text tells the customer everything you want them to know.
Закончите предложение:
Make sure you have a headline that is …
 eye-catching eye-service eye-contacting eye-opener