Development of a marketing plan for the real company

Structure:
a. Summary
b. Situation Analysis
c. Marketing Strategy
i. Target markets
ii. Positioning
iii. Product strategy
iiii. Pricing strategy
v. Channel strategy
vi. Promotion strategy
d. Financial and Forecasts
e. Performance and Control
A coursework paper normally consists of:
title page;
table of contents;
introduction;
text main body
bibliography;
appendices.