50394_Научно-исследовательская работа

предмет - Научно-исследовательская работа
Необходимо выполнить научно-исследовательскую работу
1. Тема: На выбор автора ( см. дополнительно)
2. Объем: 60-70 стр.
3. Работу выдавать по главам
https://www.wiwi.uni-siegen.de/entrepreneurship-in-context/teaching/theses/?lang=de
Оформление:
шрифт Times New Roman 14, границы текста (поля): слева - 3,0 см; сверху и снизу - 2,0 см; справа - 1,5 см, 1,5 интервал, выравнивание по ширине, нумерация страниц в правом нижнем углу (не включая титульный лист), каждая цитата обязательно сопровождается ссылкой на источник (указывается порядковый номер источника, номер страницы в квадратных скобках: [7, с. 5]. При ссылке на несколько источников одновременно ставится точка с запятой перед порядковыми номерами: [4; 6; 11]).
Дополнительно:
Клиент просит подобрать тему или исследовательный вопрос по данным топикам:
Topic 1: Business model design and organizational strategy
This topic should address how a business model* can be designed to fit a new venture's strategy . A business model is usually a static tool, displaying firm's activities, its revenue model and its customers, in whereas a strategy can be seen as more flexible and non-static. Do challenges arise from these contradicting characterisitcs?
A business model can be seen as a set of elements and their relations which allows expressing the business logic, it usually consists out of a firm's value proposition, its customers, its revenue stream, its cost strucutre etc.
A organizational strategy can be seen as an expression of how an organization plans to evolve over time to reach its goals along with a detailed calculation of tasks that have to be accomplished.
Topic 2: Entrepreneurial sales strategies
This topic should elaborate potential sales strategies* for startups and entrepreneurial ventures to answer the question how they find the best early adopt market niche for their entrepreneurial product or service. Moreover, it should give insights when entrepreneurs should have their own distribution and when they should outsource it.
Sales strategies such as: Survival, maximum current profit or product-quality leadership. E.g. with a product-quality leadership a company would aim to be the product-quality leader in the market. Many brands strive to be "affordable luxuries"-products characterized by high levels of preceived quality, taste and status with a price just high enough not to be out of cusomters' reach.
Market nichers serving small segements larger firms don't reach and are often used by startups to start their entrepreneurial idea.
вся работа должна выполняться на английском языке