анализ компании Swappie на англ языке

Все расписано на англ языке

Team Work Division • •Title Slide (company logo, team members, Haaga-Helia) • •Goal of the project • •Table of Contents • •Brief Introduction of the company (industry, what they do, countries in which they operate, revenue, some numbers, employees, ) In depth analysis of their international operations and revenue - Tonyah • •Internationalization motives and barriers for the company. –Louise • •Political - Gabriella • •Economic - Joel • •Social - Louise • •Technological –Tonyah • •Environmental - Sanae • •Legal – Gabriella • SWOT - Veronika • •Risk analysis for market – Sanae • •The market entry mode that the company has chosen (advantages and disadvantages in theory too) - Tonyah& Gabriella • •The value chain of Internationalization –Joel • •Conclusion and Ideas for innovation / development • •References

Questions for Swappie contact 1. What has the company learned from the internationalisation process? 2. What were the first countries Swappie expanded to and why did you choose these countries first? 3. What entry mode did Swappie used for the German market and why is the German market a good opportunity for this company? 4. What are some challenges Swappie has faced during this international expansion process? 5. Who are Swappie's competitors in Germany?

Table of Contents

Research Objective and Methodology

всего 22 стр

References (alphabetical order) • Ecommerce News. 2021. Swappie - Company information. Ecommerce News Europe, 2020. URL: https://ecommercenews.eu/companies/swappie/ Accessed: 1 June 2021. • Finder. 2020. Swappie Oy Taloustiedot, Y-tunnus, ja päättäjät. Finder, 2020. URL: https://www.finder.fi/Matkapuhelimet+ja+oheistarvikkeet/Swappie+Oy/Helsinki/yhteystiedot/3079339 Accessed: 1 June 2021. • Linkedin. 2020. Swappie. LinkedIn. URL: https://www.linkedin.com/company/swappie/about/ Accessed: 1 June 2021.